夜半鈴聲
在大眾認為她已沒有希望之時,在奧巴馬豪擇金錢以二比一之差做競選廣告的壓力下,希拉莉在昨日四州初選贏得三州。是什麼讓希拉莉再次能在垂危的選情中勝出呢?
希拉莉奇妙地「死裡回生」,眾評論員當然要找答案。奧巴馬陣營歸咎於希拉莉的「負面攻擊」,特別是那則「夜半鈴聲」廣告。廣告內容是小孩子在夜半三時睡得正酣,而突然間發生國際危機。廣告旁白員說,此時你希望誰在白宮接聽電話呢?畫面上出現神情凝重,一副女強人模樣的希拉莉在接起紅色電話筒(紅色電話是白宮危機直線)。此廣告是推銷希拉莉才擁有處理危機的能力。奧巴馬陣營則指責這是恐嚇選民,他在翌日即時推出抗衡廣告,強調誰接電話不是問題,要點是接電話人的判斷能力,旁白重申奧巴馬自始至今反對伊戰。
除了這「夜半玲聲」廣告外,過去十日,搞笑節目《星期六直播》(Saturday Night Live)兩度以奧希電視辯論為題,諷刺媒體迷上奧巴馬,可能發揮了相當效應。人心一般是同情弱者的,自初選開戰,奧巴馬是弱者,因為他是政壇新星及非裔;但在奧巴馬連勝十一州後,奧營開始喊出要希拉莉退選的聲音,予人盛氣凌人的感覺,再加上收視極高的搞笑節目為希拉莉喊冤,同情票再度發揮作用了。情況類似新罕州的希拉莉眼淚。
在黨代表人選計算上,奧巴馬仍然領先。而希拉莉昨晚贏得的是人心,證明她在絕處逆境中仍然能夠奮鬥。在表揚個人奮鬥的美國傳統,希拉莉能稍挽狂瀾,對未來選情會有一定幫助。但從昨日的出口民調分析,兩人的基本支持者組合不變,非裔票九成投給了奧巴馬,這將繼續是他的一大優勢。
1 comment:
I have not seen this advetisement, but I can imagine what it is from the desciption you provided.
This is fear tatic at its very best. I don't think she received such telephone calls when she was the first lady. One correction though, she probably got disturbed from your sleep when the other half got such mid-night call. That's all. She went back to sleep again. There was no action on her part as the first lady.
Another correction, she and he probably in separated bedrooms since the Monica scandal. She probably never heard such phone call/disturbance.
Years and years ago, there was an ad on the TV about sellling personal computer. A happy couple sending their kid to college at the train station. The second scene was a rainy day; kid stepped off the train depressed. Reason: the kid failed at college because the kid did not buy a personal computer to do his college work; a dropped out kid. Now, you have to buy my personal computer; otherwise, your kid will fail in school. Get the point.
Well, owning a personal computer has nothing to do with the success in college. Nowadays, kids with computers at college only downloading MP3 music, video, games most of the time. They have to sign agreements on access the campus network. If you don't vote for me, you are going to have severe consequence are just dirty tricks.
Don't forget that Texas is not a racial friendly state, not a progressive thinking state at all.
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